MISSION STATEMENT WEEK 8

Mission Statements are meant to acheive an idea or concept about the companies product or service offered. There are many ways to express how a company can provide service.

"In fact, some companies are founded entirely on cause-related missions. Under the concept of “value-led business” or “caring capitalism,” their mission is to use business to make the world a better place. For example, TOMS shoes was founded as a for-profit company—it wants to make money selling shoes. But the company has an equally important not-for-profit mission—putting shoes on the feet of needy children around the world. For every pair of shoes you buy from TOMS, the company will give another pair to a child in need on your behalf (see Marketing at Work 3.1)." (Marketing an Introduction. Pg. 86)

My creation of what Downy should have as their mission is:

Our mission is to provide luxurious feeling of comfort in your clothing. Provide a product that is easy to use and is available everywhere for everyone. We focus on what makes our consumers feel good. When we say feel good we literally mean feel GOOD. We want to be apart of your everyday comfort of living, whether its waking up a hot shower and that fresh Mountain spring smelling towel or coming home to a bed of fresh scents and soft comfort, from day to night.

"Sense of Mission Marketing means that the company should define its mission in broad social terms rather than narrow product terms. When a company defines a social mission, employees feel better about their work and have a clearer sense of direction. Brands linked with broader missions can serve the best long-run interests of both the brand and consumers."(Marketing an Introduction. Pg. 530)

Missions can determine a companies objective for the consumer. Generally a mission statement will have basic customer service points and product value points.