Wednesday, January 19, 2011

WEEK 2 EOC: Boston Consulting Group - Video Games

I cant believe this news I am astouned! I thought video games were always booming these days! I would have never thought that the margin could drop so much for something that is so popular. Can you imagine the hottest entertainment  not profitting?

 "Videogame salesplunged by a record 29% year over year." (The Wall Street Journal, online.wsj.com/article/SB124865158612682399)

 I just cant beleive it. I truley thought that video game sales were at an all time high for now and the future. I have had four XBox's and a Wii. I dont think it ever seems old to my boyfriend. He plays video games for hours at a time. He has a gaming group he joins with everynite online. I truley don't believe the market for gaming is doing so bad. Hell, we stop at Game Stop at least every other week. We even subscribe to Gamefly.

 SAN FRANCISCO--(BUSINESS WIRE)--" Kongregate (www.kongregate.com), one of the leading free browser-based game sites with more than 13 million monthly unique visitors, today launched Kongregate Arcade, the world’s largest collection of free mobile games for Android using Adobe® Flash® Player. Kongregate Arcade blends a growing library of more than 300 games with player achievements, profiles and a robust navigation layer to create the most complete gaming experience on Android."

As stated FREE, this is overtaking the leaders in gaming. FREE Apps that allow you to play games on any phone and any computer. Simple yet silly fun games. Theres several styles and types of these free gaming apps available. Seems they have anything from Angry Birds to Connect Four! Everywhere I go I see people wondering on their phones, either playing games or networking. It's everywhere! The newest thing I would say is Nintendo DS, it offers easy games and for anyone!

I would have to say on the BCG scale video games are a big ? ! If cable T.V. could become interactive they too would be using apps. Apps are everywhere! I think if video games are offered in every sort of form more people would become addicted. Xbox, Playstation, and Wii, need to do more to attract all types of consumers.

"Instead, Microsoft decided that it may as well go as slow as the rest of the console folks, and it hasn't done anything now for six years. The original Xbox was shipped in 2001 and the follow-up Xbox 360 appeared in 2005—a four year upgrade pace. There should have been a new machine in 2009 at that rate. But there isn't even a hint of anything new." (www.pcmag.com/article2/0,2817,2375916,00.asp)  

The statement that was mentioned about they should have come out with something in 2009, when I look back and think about it yes they should have. The only thing that bennefitted these consoles was the new games and they didnt really even benefit because the games sucked, so the games that were played were played out till the end. Now they just update these games, I don't think it will be enough!

Wednesday, January 12, 2011

WEEK 1 EOC: Great Customer Service

I Believe that customer service is one of the most important aspect in the business of marketing. "The aim of marketing is to create value from customers and to capture value from customers in return."(Marketing: An Introduction for Education Managment Corperation, 10th Edition, pg 1) You have to know what the customer wants in order to serve them time after time. Marketing is part of the customer service experience the marketing, essentially the marketing is what pulls the customer in to begin with.

If you were to define great customer service, I would have to say it hardly exists today. My best customer service experience would have to be at bars because I go to them alot and spend quit a bit, I feel thats probley why I happen to get good sevice only because I am a regular at these bars that I attend. Usaully I will get my drinks comped or free appetizers. When I bring guests I usually get free drinks. The more guests I bring the better it gets. Its kind of strange I find everywhere that I have become a regular, I get special treatment but again mainly bars. I am not sure if its because its easier to write off booze and food rather then clothing or a physical item that has more value. I am not sure why customer service isn't as important anymore, but I wish some place would raise their standerds.