I Believe that customer service is one of the most important aspect in the business of marketing. "The aim of marketing is to create value from customers and to capture value from customers in return."(Marketing: An Introduction for Education Managment Corperation, 10th Edition, pg 1) You have to know what the customer wants in order to serve them time after time. Marketing is part of the customer service experience the marketing, essentially the marketing is what pulls the customer in to begin with.
If you were to define great customer service, I would have to say it hardly exists today. My best customer service experience would have to be at bars because I go to them alot and spend quit a bit, I feel thats probley why I happen to get good sevice only because I am a regular at these bars that I attend. Usaully I will get my drinks comped or free appetizers. When I bring guests I usually get free drinks. The more guests I bring the better it gets. Its kind of strange I find everywhere that I have become a regular, I get special treatment but again mainly bars. I am not sure if its because its easier to write off booze and food rather then clothing or a physical item that has more value. I am not sure why customer service isn't as important anymore, but I wish some place would raise their standerds.
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