WEEK 7 EOC: Final Project Pitch

I chose fabric softner. I will have the idea of a college boy dropping off the laundry for mom and bringing back the memories of moms loving heart. I will either use Downy or Bounce for my fabric softner. I am going to elaborate the idea of mom and home sweet home. I chose Ultra Downy with Fabreeze in Mountin Spring scent. I want the idea of a man wanting to get this home sweet home scent that mom once made his clothes smell like. I want the man to buy this product and actually do his laundry with some kind of appreciation for his mothers help and fresh clean clothes. I will script out a cartoon of the commercial. The commercial will intale a young college guy with a ton of laundry in his dorm. He will think oh my gosh all this laundry, I wish mom was here! Then out of know where the Downy Man is going to show up to save the day. It wont be mom but it will be The Downy Man! Encouraging the college guy to use Downy and his clothes will be like mom did them only Downy did them! The final Part of the commercial will say "Remember your childhood with smell and softness of  Downy.

Many companies require their executives to write up new-product ideas in a standard format that can be reviewed by a new-product committee. The write-up describes the product or service, the proposed customer value proposition, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria.

www.downy.com/en-US/product/ultra-downy-mountain-spring-liquid.jspx

"Many companies require their executives to write up new-product ideas in a standard format that can be reviewed by a new-product committee. The write-up describes the product or service, the proposed customer value proposition, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria." (Marketing an Introduction. Pg. 249)

WEEK 6 EOC 9 AP'S 3 Stupid/3 Great/3 Good Ideas

Leahs List on Cell Phone Ap's, Best, Worst, and Great Idea's

Best
1.) Angry Birds
2.) Photofunia
3.) Email Ap's

Worst
1.) PocketPainDoctor
2.) I Am Rich priced at 999.99 the highest priced App available and 11 people purchased.
3.) Hold On
 www.mainstreet.com/slideshow/smart-spending/technology/15-worst-iphone-apps

Great Idea's
1.) An ap that allows you to instantly download a youtube video recorded from your phone that moment.
2.) Hairstyles ap that allows you to see how you look in different hairstyles, similar to the computer program or website that allows you to do the same thing for alot of money.
3.) An ap that finds your keys

WEEK 5 EOC Best and Worst Superbowl Commercials

My favorite Superbowl commercial was the CocaCola one with the animated characters. I really liked it but I wasn't sure what movie they were trying to represent, I thought it was Harry Potter, come to find out it wasn't. When pulling up the CocaCola ad I found that it was for a seige or heist.

<iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/mE-MwEI66-4" frameborder="0" allowfullscreen></iframe>

My least favorite pick for superbowl commercials would have to be the Dorito's commercials, although they did have one good one, here it is.

<iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/c0t4HScCAmg" frameborder="0" allowfullscreen></iframe>

Here is the one I didn't care so much for, it kind of grossed me out and I am not Homo-phobe.

<iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/B1yk85znbpY" frameborder="0" allowfullscreen></iframe>

Week 4 EOC:

"Did you know that GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales? To the surprise of many, most of GE’s business comes not from final consumers but from commercial and industrial customers across a wide range of industries."

Consumer buyer behavior can been very diversified because consumers come in all shapes and form from big business to a single person. The consumer buying behaviors can vary from person to person. Some statigies companies use to  intrest and influence the consumer can consist of color, texture, verbage, and many other aspects to personal buying. The consumer goes through several stages in decision process. www.decision-making-confidence.com/stages-in-decision-making.html "More broadly, people throughout the entire GE organization know that success in business-to-business markets involves more than just developing and selling superior products and technologies"

Business to business buying is somewhat different, although it perceives the same ideas at a higher level. There are different buying behaviors they may include system selling and buying center.

• Define the situation
• Generate alternatives
• Information gathering
• Selection
• Action