Week 4 EOC:

"Did you know that GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales? To the surprise of many, most of GE’s business comes not from final consumers but from commercial and industrial customers across a wide range of industries."

Consumer buyer behavior can been very diversified because consumers come in all shapes and form from big business to a single person. The consumer buying behaviors can vary from person to person. Some statigies companies use to  intrest and influence the consumer can consist of color, texture, verbage, and many other aspects to personal buying. The consumer goes through several stages in decision process. www.decision-making-confidence.com/stages-in-decision-making.html "More broadly, people throughout the entire GE organization know that success in business-to-business markets involves more than just developing and selling superior products and technologies"

Business to business buying is somewhat different, although it perceives the same ideas at a higher level. There are different buying behaviors they may include system selling and buying center.

• Define the situation
• Generate alternatives
• Information gathering
• Selection
• Action