I chose fabric softner. I will have the idea of a college boy dropping off the laundry for mom and bringing back the memories of moms loving heart. I will either use Downy or Bounce for my fabric softner. I am going to elaborate the idea of mom and home sweet home. I chose Ultra Downy with Fabreeze in Mountin Spring scent. I want the idea of a man wanting to get this home sweet home scent that mom once made his clothes smell like. I want the man to buy this product and actually do his laundry with some kind of appreciation for his mothers help and fresh clean clothes. I will script out a cartoon of the commercial. The commercial will intale a young college guy with a ton of laundry in his dorm. He will think oh my gosh all this laundry, I wish mom was here! Then out of know where the Downy Man is going to show up to save the day. It wont be mom but it will be The Downy Man! Encouraging the college guy to use Downy and his clothes will be like mom did them only Downy did them! The final Part of the commercial will say "Remember your childhood with smell and softness of Downy.
Many companies require their executives to write up new-product ideas in a standard format that can be reviewed by a new-product committee. The write-up describes the product or service, the proposed customer value proposition, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria.
www.downy.com/en-US/product/ultra-downy-mountain-spring-liquid.jspx
"Many companies require their executives to write up new-product ideas in a standard format that can be reviewed by a new-product committee. The write-up describes the product or service, the proposed customer value proposition, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria." (Marketing an Introduction. Pg. 249)
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