Sunday, March 20, 2011

BOC Week 9 Best Mission Statements in class

From Cotton to edgy synthetics. The mission of Calvin Klein X is to maintain the lead in the market that Calvin Klein Underwear established in 1982. Once utilitarian, X has transformed men’s underwear into an object of desire. X has combines cutting edge design, innovative fabrics, exceptional fit, overall quality to uphold and forever alter how men view and purchase men’s underwear. With iconic advertising X continues to evolve as the perfect choice for men who want sexy, fashionable, and comfortable underwear. X distinguishes the man who wears it from everyone else by giving them the updated sexy designer sensibility that is synonymous with quality and preserves the excellence of CKU.

(Leslie V)



This was the best! I enjoy the product. I enjoyed the mission statement. It really gave me an understanding of the product. I really think that it could use alittle comany knowledge to it or customer service information. What kind of excellence. The product makes me really want that for men that would definatly sell.

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