Downy plans to maintain sustanable marketing and how it impacts their individual consumers.
Downy will advance in sales with men if they can acheive the proper distribution channels. Hope to continue succes with product developement and make new improved products for your everyday comfort. Provide affordable pricing and great value.
"Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” ( Marketing an Introduction. Pg 43)
"Marketing strategies and programs must be developed to support these marketing objectives. To increase its market share, Kohler might increase its products’ availability and promotion in existing markets and expand business via acquisitions. For example, Kohler intends to boost its production capacity in Thailand to better serve the Asian market. It is also setting up new facilities in India and China. In addition, Kohler’s Hospitality Group opened a Kohler Waters Spa in the Chicago area and the Interiors Group acquired furniture manufacturer Mark David."(Marketing an Introduction, Pg. 43)
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