MARKETING MIX- Product

"Many companies require their executives to write up new-product ideas in a standard format that can be reviewed by a new-product committee. The write-up describes the product or service, the proposed customer value proposition, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria."(Marketing an Introduction. Pg. 249)

"One marketing expert proposes an R-W-W (“real, win, worth it”) new-product screening framework that asks three questions. First, Is it real? Is there a real need and desire for the product and will customers buy it? Is there a clear product concept and will the product satisfy the market? Second, Can we win? Does the product offer a sustainable competitive advantage? Does the company have the resources to make the product a success? Finally, Is it worth doing? Does the product fit the company’s overall growth strategy? Does it offer sufficient profit potential? The company should be able to answer yes to all three R-W-W questions before developing the new-product idea further."(Marketing an Introduction. Pg. 249)

The Downy product comes in 51 fl. oz. which is giving every man 60 loads. this is also a selling point. It come in a Mountain Spring scent, that gives a fresh, clean, a crisp smell to your clothing. The product also comes in the sheets form for 80 sheets and you can use one sheet per dry. Both are easy to use and smell great. The product offers a feel of comfort with it softness secret that makes your clothes feel extra soft and plush when is used.http://www.shopzilla.com/

"The company can appoint a respected senior person to be the company’s innovation manager. It can set up Web-based idea management software and encourage all company stakeholders—employees, suppliers, distributors, dealers—to become involved in finding and developing new products. It can assign a cross-functional innovation management committee to evaluate proposed new-product ideas and help bring good ideas to market. It can create recognition programs to reward those who contribute the best ideas."(Marketing an Introduction. Pg. 257)