DISTRIBUTION

Distribution will be important in order to acheive sales you have to have proper product distribution and promtional distubution as well. Currently I havent been to a super market or store that hasnt carried Downy, the only ones my be like convient stores and dollar stores. They could make a less expensive product. They could have the dryer sheets 5 for a $1.00 at the dollar store.
Another concern is environmental and economical changes worldwide. This can have an effect on where things may come from, packaged at, shipped to/from, and several other issues. When their is change in economy or shortage in product it can hqaave a negative impact. There can literally be weather environmental issues causing shipment delays and other problems in certian manufactured ingrediants.

"Companies often pay too little attention to their distribution channels, sometimes with damaging resualts. In contrast companies have used imaginative distribution systems to gain a competive advantage." (Marketing, Pg.312)


"Between intensive and exclusive distribution lies selective distribution—the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company’s products. Most television, furniture, and home appliance brands are distributed in this manner. For example, Whirlpool and General Electric sell their major appliances through dealer networks and selected large retailers. By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort. Selective distribution gives producers good market coverage with more control and less cost than does intensive distribution."(Marketing an Introduction. Pg. 324)


Having a selective distribution channel can allow for better selling and more profit. Companies need to build relationships to establish good report to have a good selling effort. Distribution channels are effective through the whole future of the company if these are not maintained.