Implementation evaluation control responds to how we are going to implament the product to the target market of men. Implementation plays a large roll in success. If the marketing isn't implemented correctly then there is really no use in putting the dollars into the advertising. Alot of companies make this mistake, they come up with a great out this world idea and then don not implement the correct market the correct audience or even sometimes the product itself or even packaging.
To implement the commercial ad I created Downy needs to direct the commercial into its taget market of males, by putting advertisements during game breaks on T.V. or at the gym. They could advertise during Spike, and Field TV. The goals for the commercial would: get mens attention, get men shopping, create another target market, and achieve more sales after commercial add.
"The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently then competitors do." ( An Introduction to Marketing, pg 511)
Implementing the idea of men doing their laundry helps open up another market. Men do not usually buy their laundry soap and fabric softner. By implementing proper channels of medias to proper target markets it will increase the chances of success.
By having an average college guy in his dorm room looking at his piles of laundry and reminding him of mom doing the laundry gets him wishing mom was around. Then befor you know it Downy Man comes to save the day and comforts him, literally will comfort him later when he has used the fabric softners.
"In assessing competitors’ pricing strategies, the company should ask several questions. First, how does the company’s market offering compare with competitors’ offerings in terms of customer value?" (Marketing an Introduction. Pg 280)
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