"Each catagory involves specific promotional tools used to communicate with consumers. For example, advertising includes broadcast, print, Internet, outdoor, and other forms. Sales promotion involves discounts, coupons, displays, and demonstrations".(Marketing an Introduction, Pg 337)
Downy will demonstrate print, broadcast,and Internet mainly for their advertising promotional tools. They will place adds through Google and Yahoo, triggering towards men they are shopping for man things. Broadcast it at colleges.For their sales promotional tools they will utilize the shopper for coupons. They can use the Sunday shopper for all their family shoppers. THey can place in fashion magazines since all men need to do their laundry. The coupons that Downy offers can be paired up with other men supplies like Razors and Body wash coupons. I give my boyfriend coupons when he goes off to the store maybe it can encorage them to buy and try.
"Advertising can reach masses of geographically dispersed buyers at a low cost per exsposure, and it enables the seller to repeat a message many times."(Marketing an Introduction, Pg. 383)
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