PRICE

The price of Mountain Spring Downy is Between $4.75 and $6.00. The Liquid offers 60+ loads. The sheets offer 80 loads both average $5.00 in pricing them out. I found at Smiths it was $5.49 with the sale they had. That was for the liquid. The sheets were $4.97 at Smiths both wer more expensive then the others. In price we can offer a better value. If we minimize the outside labeling it can save even a up to six cents on every two packages. Then we can also offer a savings on top. Even then we will be closer in price to our competitors such as Snuggle, Gain, Bounce, and several other generic brands.

"Setting The right price is one of the marketers most difficult tasks. Finding and implamenting the right price is critical to success."(Marketing an Introduction. Chapter 9)


Price will dictate a companies overall acheivements. If the price isnt right and doesnt match the "value" then you will not be successfull. It is hard to dictate a persons value. value canreally be anything, we are all so different and have different needs and wants. A mans values for Downy may consist of smell and price. Men ten d to by whatevers there. So placement also play a part in pricing you dont want to place your product right next to the most cheapest priced fabric softner.

"Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings. Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products."(Marketing an Introduction. Pg. 280)