SWOT ANALYSIS

"The main section of the plan presents a detailed SWOT analysis of the current marketing situationas well as potential threats and oppertunities." (Marketing Introduction Pg 56)

Strengths

• Mountain Scent
• Offer savings
• Affordable
• Easy To Use
• Available everywhere

Weaknesses

• Strong scent
• Price
• Marketing

Oppertunities

• Marketing segments
• Price
• Other scents
• Product development

Threats

• Competitors
• Price
• Environmental Changes

"Managing the marketing function begins with a complete analysis of the company's situation. The marketer should conduct a SWOT analysis." (Marketing an Introduction. Armsrtong and Kotler. Pg.31)