"Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user." (Armstrong & Kotler, Marketing pg.311)
I would definatly say that it is very important to have a strong disturbution channel. Disturbution is a key factor, I would connect with other companies like fabreeze, glade, other scented products to cover a larger area of disturbution to other markets like laundry soap, hand soap, air freshners, and several other products that have household uses with fragrances. My fabric softner will need to have different disturbution channels that trigger washing clothes or doing your laundry in general. the trick is placement into the disturbution channels.
"Distribution channel decisions often involve long-term commitments to other firms. For example, companies such as Ford, HP, or McDonald’s can easily change their advertising, pricing, or promotion programs. They can scrap old products and introduce new ones as market tastes demand." (Armstrong & Kotler, Marketing pg.311)
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